The car was well received, winning the 1969 Road Test Import Car of the Year. Toyota advertised the car prominently, its first television commercial featuring the Corona.
#1966 TOYOTA CORONA FULL#
The company re-entered the North American market in June 1964, rebranded as Toyota, introducing its third-generation rear-drive Corona, featuring a 67 kW (90 hp) engine, four doors, and numerous standard features (padded dash, visor mirror, full carpeting, fresh air heater and defroster, two-speed windshield wipers, quad headlamps, vinyl upholstery, driver's-side armrest, cigarette lighter, chrome wheel trim, undersealant, and twin horns), as well as available radio, factory-installed air conditioning, and a two-speed automatic transmission. Having previously entered the North American passenger car market in 1957 as Toyopet, the company met little success, withdrawing in 1961. The Corona played a key role in Toyota's North American success. The Corona was marketed in the JDM at Toyota's Toyopet Store dealership channels, and the Corona was one of Toyota's first models exported to other global markets, followed by the smaller Toyota Corolla. On launch, the Corona was Toyota's second-highest product in their range, just below the Crown. The nameplate corona derives from the Latin word for "crown", the sedan taking its place just below Toyota's similarly named flagship, the Toyota Crown.The Toyota Corona ( Japanese: トヨタ・コロナ, Toyota Korona) is an automobile manufactured by the Japanese automaker Toyota across eleven generations between 19. The Corona was ultimately replaced in Japan by the Toyota Premio in Europe by the Toyota Avensis and in Asia, Pacific markets, and the Americas by the Toyota Camry. The Corona itself was marketed under a numerous nameplates worldwide, including in European markets as Carinas, and a variant of the Corona was offered in various markets as the Carina.
īy 1968, the Corona name was used on a larger platform, marketed as the Corona Mark II.
#1966 TOYOTA CORONA DRIVER#
In 2014, editors at Car and Driver called the Corona one of the best Toyotas ever made, arguing that Toyota survived long enough to thrive in America because of the Corona. sales of Toyota vehicles to more than 20,000 units in 1966 (a threefold increase), making the company the third-best-selling import brand in the United States by 1967. The company re-entered the North American market in June 1964, rebranded as Toyota, introducing its third-generation rear-drive Corona, featuring a 67 kW (90 hp) engine, four doors, and numerous standard features (padded dash, visor mirror, full carpeting, fresh air heater and defroster, two-speed windshield wipers, quad headlamps, vinyl upholstery, driver's-side armrest, cigarette lighter, chrome wheel trim, undersealant, and twin horns), as well as available radio, factory-installed air conditioning, and a two-speed automatic transmission.
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